The digital library
Every book, instantly, on any device. New titles every month. No ads, ever — parent-guided reading, not another feed.
Read one free
FirstThe screen-free antidote to brain rot — the greatest ideas ever written, distilled into picture books small enough to hold.
screen‑free · no ads · no ideology · ages 3+
Your child is growing up inside a feed engineered never to let go — loud, endless, forgotten by morning.
So we built the opposite.
We take the greatest books ever written — Adam Smith, Napoleon Hill, the ideas that built the modern world — and distill them into screen-free picture books for ages 3 and up. No brain rot. No ideology. No agenda. Just the fundamentals, told as a bedtime story.
Every book, instantly, on any device. New titles every month. No ads, ever — parent-guided reading, not another feed.
Read one free
Truly screen-free. Hardback keepsakes printed to last — the books they’ll pass to their own kids. The gift that isn’t another toy.
See the editionsthe method

01
I start with a book read for decades, often centuries — ideas that proved themselves long before I ever touched them.

02
I go through it chapter by chapter and pull out the one principle each chapter is really about.

03
Those principles become a small series of picture books. Adam Smith’s one book is becoming seven.
Ten quiet minutes before sleep — a real story, in your hands, the kind they’ll remember in twenty years. Start tonight; the first book is free.
Read one tonight — free
That everyone ends up better off when each does what they do best.
That a coin is really trust — a favour you can hand to anyone.
That the brave, patient choice almost always pays the most.
the library
Each one distilled from the books that built the modern world:
View the full libraryMade with the first families — parents who wanted better than the feed.
We’re only just beginning. Be one of the first.
the screen-free kids’ book subscription
One subscription unlocks the whole library — every book so far, and every one to come. We choose the next great book, so you’re not scrolling Amazon at 11pm.
25% of every subscription goes to the First Principles Education Fund — building schools in impoverished communities around the world.
A printed heirloom set, or a year of the library — the present that isn’t another plastic toy, and won’t be forgotten by January.

Written for roughly 3 to 7 — short enough for a toddler’s attention, deep enough that the big kids (and you) get something too.
The library grows every month. Your subscription unlocks everything — every book so far, and every new one as it lands.
Both. Read instantly on any device, or order the printed hardback editions to keep and pass down.
The printed books are, completely. The digital library is parent-guided reading — no autoplay, no ads, no algorithm, no rabbit holes.
None. We strip the ideology out and keep the timeless principle. No agenda — just the fundamentals that have always been true.
Anytime, in a click. No guilt, no phone call, no “are you sure” maze.
There are no new fundamentals.
There are just new ways of telling them.
Our mission is to instil in young kids the virtues of personal mastery, high performance, leadership, bravery, independent thinking and outstanding productivity through timeless principles that built the world’s greatest civilisations
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